With the advent of eCommerce stores, it has become a challenge for retail businesses to increase their reach and ROI. Having a solid marketing strategy can help retail businesses to build brand identity and reach a wider audience.
If you want to attract more customers to your retail shop and generate more sales, crafting a killer retail marketing strategy is the only solution to reach your goals. Here I have listed a few essential steps of creating a unique retail marketing strategy that will surely help your retail shop to stand out from the crowd.
Let’s delve into them.
Create a Functional, Easy to Use Website
Websites that are functional, easy to use, and well-optimized have the potential to attract a wider audience and close more leads. If you are a retailer, creating a website has now become a necessity to keep your customers engaged and retain. Make sure your website design looks clean, professional, and credible, allowing users to have a stellar user experience. Focus on your website navigation so that users can easily move from one page to another. A web development company Dubai will help you develop a website for your retail store with unique features and provide your customers with a with memorable user experience.
Focus on Product Pages
Believe it or not, your product pages are the most critical part of your retail marketing strategy and play a key role in converting visitors into customers. If optimized correctly, product pages allow users to find and buy, which will eventually give you the desired results. So, it is recommended to invest your time and energy in creating well-optimized product pages with professional images and detailed product descriptions.
It is advised to capture product images from different angles and colors so that customers can easily see your products as their purchase decision is solely based on them. Similarly, write a product description to define the main features and benefits of the product. To get higher rankings in search engine page results, craft a detailed, unique description with specific keywords. Using targeted keywords will make it easier for your product pages to appear in search results and attract customers who are looking for a specific product.
Leverage User-Generated Content
Customer reviews play a key role in making or breaking your brand image. A survey suggests that local consumers first read customer reviews to check the authenticity of the local business. To make your retail brand credible, mention customer reviews in your product pages. It will act as social proof and encourage visitors to try your products. This strategy will definitely make your retail brand more trustworthy and improve your conversion rates.
Don’t be afraid to add negative reviews on your website; tell your customers how you have improved your product or customer service to handle those complaints. Doing this will make visitors believe that your brand really cares about their customers.
Create a Frictionless Check Out Option
A complex checkout page is the leading cause of shopping cart abandonment and shoppers’frustration. An easy and frictionless checkout page that allows users to see the payment options, discount codes, and order details can encourage customers to complete the purchase. According to a survey, more than 88% of consumers prefer to purchase from a brand that offers same-day delivery. So, focus on creating a simple check out page with multiple payment options and faster delivery.
Strengthen Your Social Media Efforts
There is no denying the fact that social media is the most powerful marketing tool that can attract more and new users and boost sales. Today’s consumers use social media to research brands before making a purchase. If you want to harness the power of social media to encourage customers to make purchases from your brand, you need to show an active presence on social media.
Update your social media profiles with fresh content to promote your products on social media. You can add videos, product images, Gifs, and other interactive content to introduce your products to your local audience. You can also use social media to sell your products directly from social media sites. Facebook, Twitter, Instagram, and Pinterest are the popular social media networks that allow brands to complete a purchase with just a few clicks.
Retail brands can also use social media to build relationships with their customers and reply to their queries. Today, consumers want to socialize with brands and expect them to promptly respond to their comments. Retail brands are advised to answer comments and direct messages of their customers to build a massive, loyal following.
Take Advantage of Email Marketing
Retail brands can make the most of email marketing campaigns to make customers trust their brand and encourage them to take the desired action. Send your bestselling products, seasonal collections, new arrivals to your subscribers so that they will know what your retail brand has in store for them. You can create personalized emails for the individual subscriber based on their previous search and purchase history.
Sending personalized emails to your customers is the best strategy to encourage them to make more purchases from your brand. Send special discounts to those shoppers who left your website without completing their orders. Offering discount codes to those shoppers is the best way to retain them and recover your lost sales.
Harness the Power of Video Marketing
It’s no surprise that the video has the potential to convey the message by generating the best ROI. This is why more and more brands are putting their best efforts into making video an integral part of their marketing strategy. You can use videos to highlight the specific features of your products, how they work so that users will know how they can get benefited from your products.
You can also take advantage of live streaming and go live on Facebook, Instagram, Twitter, and YouTube. During the live session, you can showcase the features of your products, conduct Q/A session, host an event, provide tips, and a lot more.
There are hundreds of ideas to strengthen your retail marketing strategy; implementing these strategies will help your retail brand to improve your ROI and achieve lasting results.
