Modern day social media is a rich source of information to businesses who want to really get to know their customers. You can communicate with them 24/7 and you can listen to them 24/7. Social media listening is one of those most popular strategies used in brand building. It is a simple tool that gives every business the opportunity to know as much as possible about the customers that buy from them.
What is Social Media Listening?
There are three central parts of social media listening. These parts are tracking, analyzing, and and responding to social media conversations. Each area of social media listening tells you how people think of your brand.
Tracking
Your brand is mentioned on social media everyday. What are people saying about it? By tracking social media posts about your brand, you’re getting a full picture of how people view your product, customer service team, and reputation. “Listening” in this case translates to reading.
Analyzing
Once you’ve seen what everyone is saying about your business, you compile that information into something meaningful. NetbaseQuid is excellent at compiling everything into an easy to read analysis that mobilizes your business for action.
Response
NetbaseQuid is also well-known as one of the most effective strategists for listening responses. Reading about what people think of your business and then critically analyzing those sentiments paves the way for your most effective strategy: responding. What you say back to the people discussing your business will be the #1 way you earn a better reputation and more business from social media listening.
Listening for What?
To track your brand on social media, your experts have to know what they’re listening for. What kind of information do they need to search out? What responses are going to be the most effective? Usually, the metrics your experts will gauge include mere mentions of your brand, hashtag activity, competitor success stories, and even mentions by your own competitors.
Your competitors are going to be active on your social media channels as well. They might not post directly on your pages, but they’ll show up in the same feeds as you do, and so you want to make sure that your experts zone in on your competitors as well. How is their strategy working? Are they getting more attention than you? More business?
Statistical Analysis of Posts
Doing your own social listening is possible on a casual level. You will of course gain insight just by reading about your brand on social media channels. However, you’re not going to capitalize on trends at all just by merely listening. You’ve got to act.
NetbaseQuid is an elite social media listener who helps brands zone in on trends and competitor strategies that work. They track your brands on social media networks over time, carefully analyzing their performance, and then they use professional metrics to devise a strategy that works for your brand.
Using Analysis to Succeed
Professional social media listeners have mastered the art of all three listening strategies. Your business is the lucky beneficiary of competitive social listening campaigns. After monitoring your social media mentions over a period of days, weeks, or even months, NetbaseQuid is capable of using their advanced analytics to strategize on your behalf.
The information they gather about your business on social media networks will be used to launch a response campaign. They increase your effective engagement with customers and turn every interaction into a positive one that might bring you greater sales, fans, or referrals.
No business should ever be without a NetbaseQuid account. Use them to launch a social listening campaign that brings your business to the top of the pack.
